About the Heritage & Culture Week: 


From Beauty Pageant to Global Connection Platform


The Heritage & Culture Week began as a beauty pageant celebrating the world’s rich tapestry of cultures. Over time, it has evolved into a powerful platform fostering connections through cultural exchange. We believe that heritage and culture are powerful tools to break down barriers, promote understanding, and appreciate the beauty of human diversity . 


Yet the event has grown far beyond its pageant roots. Today, Heritage & Culture Week draws a global audience that includes government officials, cultural ambassadors, artists, media, and international partners—offering a unique chance for host nations to showcase their heritage, attract global visitors, and forge valuable partnerships. By hosting the Heritage & Culture Week, you will:

Brand Sponsored Product Launch Heritage & Culture Week Ghana 2019
Tourism: Boosting the host country's tourism industry by showcasing its unique heritage, cultural and lifestyle offerings.
Global Connections: Building bridges between nations and fostering cultural understanding, trade and business relationships and new market opportunities for international brand.
Entertainment: Creating a fun and engaging experience for participants and audiences alike, with an event suited for foodies, fashionistas, music fans and world travellers and explorers.
Tolerance: We embrace differences and respect all cultures.
Open-mindedness: We encourage a willingness to learn and understand diverse perspectives.
Empathy: We foster compassion and appreciation for the experiences of others.
Enclusivity: We create a welcoming space for all cultures and backgrounds.
Sustainability: : We promote responsible practices that preserve cultural heritage for future generations.
Collaboration: We believe that working together across cultures can lead to positive change.

A Crown for Cultural Connection

Miss Heritage Global, the culminating event of the Heritage & Culture Week, is the longest-running African-founded international beauty pageant. More than just a competition for the coveted crown, Miss Heritage Global empowers 50 contestants from around the world to become cultural ambassadors. These women have the opportunity to:

  • Showcase their own cultural heritage.
  • Immerse themselves in the host country's culture.
  • Build connections with fellow contestants from diverse backgrounds.
  • Share their experiences with audiences back home, fostering cultural understanding.

A 2-WEEK EXPERIENCE TAILORED FOR THE HOST COUNTRY

The Heritage & Culture Week is a vibrant two-week journey tailored to showcase the host country.

Welcome Sashing Ceremony & Press Event:

This event formally introduces the contestants and dignitaries to the media, ensuring press coverage throughout the week

Ambassadors' Event

.A platform for contestants to connect with the diplomatic community, fostering international relations and local business connections.

World Food Market

.A celebration of global culinary traditions, featuring vendors from all participating countries. This vibrant market culminates in the crowning of the "Culinary Queen" based on the best dish representing a contestant's culture.

World Craft Market

Artisans from around the world showcase and sell their unique crafts, with a competition crowning the "Craft Queen."

Cultural & Heritage Experiences

Throughout the week, contestants participate in exciting activities that highlight the host country's heritage, traditions, and tourism offerings. These events may include visits to historical landmarks, cultural

Brand-Sponsored Events

Local brands from the host country showcase their products and services through engaging activities, further promoting the country's unique offerings to the global marketplace

Increased Tourism Revenue:
The 2016 Rio Olympics generated an estimated $3.5 billion in tourism revenue for Brazil. (Source )

A study on the 2010 FIFA World Cup in South Africa found an estimated $5.2 billion increase in tourism spending
Job Creation:
The 2012 London Olympics created an estimated 200,000 temporary and permanent jobs across various sectors.

The 2018 Winter Olympics in PyeongChang, South Korea, resulted in 70,000 new jobs being created.

The Miss Heritage Global pageant is a unique and powerful draw for international viewers. Each contestant represents a specific country and region, attracting audiences eager to see their representative on the global stage. This widespread appeal makes Miss Heritage Global a valuable broadcast asset, guaranteeing a global audience invested in the event.

BROADCAST AUDIENCE POTENTIAL

The Miss Heritage Global pageant, as the culminating event of the Heritage & Culture Week, holds immense potential for a global audience. Here's why:

50+ PARTICIPATING COUNTRIES : With contestants representing over 50 countries, the event naturally attracts viewers from each contestant's home nation, eager to support their representative.

DIASPORA COMMUNITIES : Many countries have large diaspora communities around the world. These communities will likely tune in to cheer on the contestant representing their heritage

CULTURAL ENTHUSIASTS : The celebration of diverse cultures is a powerful draw for viewers interested in experiencing different traditions and perspectives.

Global Broadcast reach

Major international broadcasters are increasingly interested in featuring diverse programming. The Heritage & Culture Week offers a unique and captivating format with global appeal.

Social Media Integration: Live streaming capabilities and social media engagement can further amplify the event's reach, attracting viewers from around the world. The contestants are always sharing their experiences on social media, driving more traffic and interest to the host country.

Past Events

 

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